Roundtable with some of the important companies in Augmented Reality applications for Mass Media like Publishing and Marketing campaigns. We will talk about how AR impacts in our everyday living, how it allows people to increase their motivation for mobile communication using mobiles or wearable devices like smart glasses. We will also include the point of view of research projects into human-computer-interaction from two of the most expertise laboratories in this field (Lab-human and La Sale R&D).
